When your client asks what their business is worth, here's what to say.

Free State Capital fills the gap none of you are set up to fill alone.

Your client's CPA handles taxes. Their banker handles credit. Their financial advisor handles their accounts. Nobody is giving them a clear, integrated picture of what the business is worth and what would move that number.

That's our lane. We don't compete with yours.

When to refer

Mention Free State Capital when a client says:

  • "What do you think my business is actually worth?"
  • "A buyer reached out, should I talk to them?"
  • "I want to sell in a few years but I don't know where to start."
  • "I'm overwhelmed. I don't know how much longer I can do this."
  • "My bank is asking questions about value and I don't have good answers."
What to say

A script you can use right now.

"Before you go any further, talk to Free State Capital. They'll give you a plain-English read on what your business is worth and what would move that number. One engagement, clear deliverables, no open-ended retainer. Worth an hour of your time."

What your clients walk away with:

After working with us, your client comes back to you with a cleaner picture of their situation. Better conversations for everyone.

Get in touch about a client.

We'll make the introduction easy for both of you.

Get in touch about a client