Why We Built This - Free State Capital

He built and operated businesses. Not theory. Real companies, real decisions, real pressure.

When it came time to think about what those businesses were worth and what to do next, he did what most owners do. He talked to his CPA. He talked to his banker. He took meetings with PE firms and investment banks.

Every conversation felt the same. Partial answers. Different numbers. People who were optimizing for their outcome, not his.

Nobody would just sit down and tell him: here's what this business is actually worth, here's what would move that number, and here's how we can help.

So he built that thing.

Who this is really for

If any of these sound familiar, you're in the right place.

You don't know what your business is worth
You want options: to be able to step back, sell, or bring in a partner.
You don't know how much you need to sell your business for to have your desired retirement.
You need your business to be worth more and you can't work any harder.
You're getting different estimates of what your business is worth from your CPA, a broker, and a peer and none of them match.
You know you should probably have a plan, but between running the business and everything else, you don't know where to start and it gets pushed to "later."
A buyer, banker, or family member has asked what the business is worth and you didn't have an answer.
You don't want to sell to some faceless financial juggernaut like private equity that is going to destroy what you built.

That's exactly why we built Free State Capital.

Start the conversation

Tanner built Free State Capital because he needed it and it didn't exist.

If any of these sound familiar, you're in the right place.

Start the conversation.